South Africa
Smirnoff Ice Double Black with Guarana
- Method
- CAPI
- Sample
- 750
- Fieldwork
- 17 days
Mapped who drinks the brand, how and where. The findings became the basis of the Explore the Night campaign and platform.
Research that goes below the surface.
We deliver rigorous market, consumer, and social research that helps organisations understand people, navigate complexity, and make better-informed business and public-sector decisions.
Focus groups, in-depth interviews, CAPI, CATI and CAWI
500+studies delivered, 2016–2021
50people on the team
9 yrsof research experience
18African countries we’ve worked in
What we do
Five areas of work, each built on the same idea: talk to real people where they live, shop and spend time, then turn what they say into decisions.
All servicesMarket awareness
Know the market before you move.
Usage & attitude, scoping, segmentation, insight research, desk research
Client capital
Measure how customers feel about you.
Customer satisfaction, brand preference, engagement, recommendation
Offers’ portfolio
Shape and test what you plan to launch.
Ideation, concept creation, concept screening, test of potential, range optimisation
Brand
Understand where your brand stands.
Brand background, brand platform, image & positioning, brand architecture
Communication
Check that your message lands.
Social media research, pre-testing, post-testing & tracking, site optimisation, publication
How we work
We combine qualitative depth with quantitative scale. Our field teams run interviews face to face, by phone and online, in English and local languages, reaching people from rural communities to city centres.
Selected work
All case studiesBotswana, Namibia, Malawi, Zambia, Mozambique
PPC Cement: brand preference and loyalty
- Method
- CATI
- Sample
- 1,500
- Fieldwork
- 20 days
Found two kinds of buyer: loyalists who stay for strength, durability and availability whatever the price, and price-led buyers steered by clients, sales teams and bosses.
Niger and Senegal
Diaper usage in rural communities
- Method
- CAPI
- Sample
- 3,600
- Fieldwork
- 21–25 days
Showed that cost was keeping usage low, and recommended the client introduce smaller, more affordable pack sizes.
Brands we’ve worked with
Have a question your data can’t answer?
Tell us what you need to know. We’ll design the study, run the fieldwork and bring back findings you can act on.