Our services
We cover the full research journey, from understanding a market to testing the message you take to it. Pick one area or bring us the whole problem.
Market awareness
Know the market before you move. We size up categories, map who buys what and why, and give you the context to plan with.
Client capital
Measure how customers feel about you, and what would make them stay or recommend you.
Portfolio
Shape and test what you plan to launch, from first idea to the right product range.
Brand
Understand where your brand stands in people’s lives, and how it should be positioned.
Communication
Check that your message lands before and after it goes out.
Our tools
About a quarter of our projects are qualitative and three quarters quantitative. Most studies combine several of these tools.
Qualitative & ethnographic
- Product testing
- Pack testing
- Concept testing
- Brand diagnosis
- Shopper behaviour
- Online panels & communities
- Stakeholder & customer interviews
- Market & product research
- Focus groups
Quantitative
- CAPI
- CATI
- CAWI
- Face to face
- Online & email
- Telephone
- Mobile
Immersions
Supervised visits with carefully profiled consumers, so your team sees first-hand how products are bought and used, and uncovers brand truths.
Strategy
Strategic direction that keeps your brand on its planned path and relevant in a fast-changing market.
What you receive
Every quantitative project follows the same path, so you always know what’s coming next.
Questionnaire
Adapted for CAPI interviews, in English and translated into local languages.
Fieldwork reporting
Regular updates while interviews are under way.
Cross-tabulations
The full data, cut by the groups that matter to you.
Final report
Key findings, written to support decisions.
Client presentation
We walk your team through what we found and what it means.
Methods, explained
Research comes with a lot of acronyms. Here’s what they mean.
- FGD
- Focus group discussion: a moderated conversation with a small group of target consumers.
- IDI
- In-depth interview: a one-to-one conversation that goes deep on a single person’s view.
- CAPI
- Computer-assisted personal interviewing: face-to-face surveys recorded on a tablet or phone.
- CATI
- Computer-assisted telephone interviewing: surveys run by phone.
- CAWI
- Computer-assisted web interviewing: surveys people complete online.
- PAPI
- Paper-and-pencil interviewing, with answers entered online afterwards.
Not sure which method you need?
Tell us the decision you’re facing. We’ll recommend the right mix of methods, sample and timeline.