Who we are
Ice Lab is an independent, full-service qualitative and consumer insights agency, with offices in Nigeria, Kenya and South Africa.
We were founded by a team of young, qualified and diverse African professionals with deep backgrounds in market research, strategy and advertising. Using video as our primary medium, we design and run research with a range of methods, including focus groups, in-depth interviews, CAPI, CATI and CAWI.
Our footprint
Three offices, one continent. From our bases in Lagos, Nairobi and Johannesburg we run projects wherever our clients need answers, from rural communities to city centres.
Countries in our featured case studies
- Nigeria
- Ghana
- Senegal
- Niger
- Mali
- Togo
- Cameroon
- Kenya
- South Africa
- Botswana
- Namibia
- Zambia
- Malawi
- Mozambique
Our team
We are curious minds from different backgrounds, with professional experience in research, event management, radio, advertising, strategy and marketing. We come from different corners of the continent, which lets us work well beyond the borders of Nigeria, Kenya and South Africa. Africa is genuinely our home.
What drives us is finding grounded, meaningful answers to real challenges, from rural villages to fast-growing cities.
Young
We go beyond conventional research by speaking to the hearts and minds of consumers, to find the honest truth about where a brand fits in their lives.
Plugged in
Our network of experienced researchers and strategists across the continent keeps us close to where brand stories are born.
Authentic
With video as our ethnographic medium, we bring the consumer and their world into the boardroom.
Unassuming
Our first rule is not to assume we know anything. Conversations flow naturally, and insight arrives in the moment.
Switched on
Smart, curious, experienced people from different parts of Africa, with a passion for solving strategic puzzles.
Our mindset
Six values, and yes, they spell our name.
Innovation
For everything we do, we look for a newer and better way to do it.
Confidentiality
We are discreet with everything our clients share with us.
Excellence
Every client gets an unmatched project experience.
Leadership
We lead through integrity, innovation and sustainable growth.
Accountability
Transparency, responsibility and trust at every level.
Boldness
We pioneer change and aim to exceed expectations.
Want to work with us?
Tell us about your brand and the question you need answered. We’ll come back with a research plan.