A selection of projects across 14 African countries, from brand tracking for global drinks companies to public health research in rural communities.
Understand the success factors behind the brand: choice drivers, consumption occasions and what keeps its momentum going.
A clear picture of who drinks the brand, how and where. The client used it to build the Explore the Night campaign and platform.
Establish brand preference and loyalty among business and end customers.
Some customers stayed loyal whatever the price, for strength, durability, availability and reputation. Others were price-led and swayed by clients, sales teams, bosses and experience.
Develop a strategy for the design, packaging and launch of a new tobacco product.
The product is now in development, using one of the suggested routes and product propositions.
Measure how satisfied Tizer drinkers are, compared with similar brands.
Tizer came out ahead of similar brands on taste, aroma, flavour and colour.
Quantify diaper usage in rural areas.
Usage was low because of cost. We recommended smaller, more affordable pack sizes.
Quantify diaper usage in rural areas.
Usage was low because of cost. We recommended smaller, more affordable pack sizes.
Continuously check the prices Toyota dealers charge across Nigeria.
Most dealers were not following the current prices set by Toyota.
Find out how many women in rural communities take their babies to health centres for vaccination.
Few did. Cost and belief in traditional treatment kept many away, harming children’s health.
Find out how many women in rural communities take their babies to health centres for vaccination.
Most parents had not been fully informed about child vaccination.
Find out how many women in rural communities take their babies to health centres for vaccination.
Rural communities lacked properly equipped health centres.
Compare the treatment cancer patients receive in government and private hospitals.
Private hospitals had fewer facilities but did more for patients, because government hospitals lacked close supervision.
Map the mobile coverage grid to find areas with weak or no signal.
Assessed signal strength in the most rural areas and pinpointed weaknesses in the grid.
Map the mobile coverage grid to find areas with weak or no signal.
Assessed signal strength in the most rural areas and pinpointed weaknesses in the grid.
Carry out a detailed security scan.
A concise security assessment and a new strategy.
Tell us what you need to find out, and where. We’ll show you how we’d approach it.